We are illuminate
A strategic integrated communications agency helping brands and businesses to build and maintain resonance, relevance and reputation with audiences compellingly and consistently across every channel
Our Offering
Agile, fit-for-purpose client teams with the support, resources and expertise of a large agency group.
Drawing on deep connectedness with Australia’s business, consumer and news media.
And a commitment to partnering with clients to act as an extension of their in-house team.
Our Expertise
In an era when brands and business have never been more visible, we specialise in delivering consistent, audience-led communications across every channel to drive and maintain trust and confidence.
1
Consumer and
Corporate PR
We develop and implement high-impact media relations campaigns designed to build, maintain and grow brands across diverse and relevant media.
2
Creative Brand
Communications
We employ an audience-back strategic communications model which uses consumer’s insights to create relevance and resonance for brands, helping them stand out amidst the noise.
3
Reputation
Management
We support clients in establishing, positioning and protecting their brand reputation through carefully crafted strategies aimed at influencing audiences’ perception and understanding.
4
Social and
Digital Content
We design digital and social strategies which are aligned to the broader communications objectives of the organisation to ensure consistency across every audience touchpoint.
The Value of Integrated Thinking
Brands and businesses can’t choose the way in which audiences experience their brand, so we specialise in creating integrated communications strategies which deliver consistent, compelling messaging convincingly across the right channels.
ABOVE THE LINE
Brand activations
Branded Content
Social and Digital
Corporate Comms
Consumer PR
Reputation Management
BELOW THE LINE
Our Skill Set
Brand
Communications
Strategy
Creative
and Digital
Display
Digital
Content
Creation
Influencer
Engagement
Media
Relations
Issues
and Crisis
Management
Social Media
Strategy and
Management
Events and
Experiential
Our Work
We have been working with TAL for over 5 years as its lead strategic communications partner, supporting the business across multiple activity streams while enabling seamless integration of messaging.
We work closely with the Executive Team to develop and consult on positioning and strategic approach to key industry, reputational and public affairs issues and activities. And with the individual Life, Group Life and Investments, and Enterprise Brand teams, we have developed and delivered integrated communications campaigns across PR, media and digital.
We have been working with Aussie for over a year as its integrated comms agency and were originally engaged to deliver on a comprehensive corporate communication and stakeholder engagement program.
This program started with the development of a refreshed brand communication strategy, and was translated into internal communication programs, broker and stakeholder toolkits, executive profiling and spokesperson strategy, key message documentation, business strategy communication and internal roll out planning and has continued to be executed through external consumer and corporate communication, thought leadership and tactical social programs.
Our Team
Brannon
Managing Partner
Brannon is the GM and co-founder of Illuminate with more than twenty years’ experience in strategic communications, public relations and brand marketing. Expertise includes strategic communications, reputation management and brand communications strategy. Brannon is a strong believer in the importance of integrated thinking, and the power of understanding your audience.
Tom
Business Director
Tom is an experienced digital strategist with eleven years’ experience across leading content, social and digital agencies in London and Sydney. Expertise in content, digital marketing, social media platforms and digital strategy. Tom has led teams across major global and local accounts including Barclays Bank, Barclaycard, Commonwealth Bank, Cisco, Activision, NRL and others.
Larissa
Senior Account Director
Larissa has over ten years’ PR and marketing experience across Australia and New Zealand. Expertise includes communications strategy, launch marketing, events/experiential, content production, and digital and social marketing. Larissa has worked with some of the world’s biggest and most disruptive companies, including Red Bull, Riot Games, Spotify, Snap Inc., Ring, Lenovo, Ola, HBO and Art Series Hotel Group.
Hannah
Senior Account Manager
Hannah is an Account Manager with six years of agency experience in Australia and Europe. Her expertise ranges across consumer PR, corporate and B2B PR and communications. She has a strong passion for driving quality editorial results. Hannah prides herself on working collaboratively with both clients and her close and extensive media connections to achieve outstanding outcomes for clients.
Olivia
Account Manager
Olivia is an integrated communications professional with expertise in corporate and consumer PR, writing, implementing media relations campaigns, and events. Olivia oversees day to day account operations for multiple major accounts across tech, telco, financial services and utilities and is passionate about achieving outstanding client outcomes.
Ashley
Account Executive
Ashley is an Account Executive with professional skills including writing, media relations, campaign management and events spanning financial services, telecommunications, technology, and agriculture. Her professional background includes business management across a portfolio of various sized stores and experience running major events for brands including JCDecaux, Pandora and Macquarie Bank.
Contact us
02 8583 6999
257A Oxford Street, Paddington NSW 2021
Finding us can be tricky! Here are some tips:
From Oxford Street walk down the laneway that runs between the Australian Centre for Photography and Zomp Shoes. Our reception is on the ground floor of the glass building at the end.
If you are driving, you can park in Renny St which runs parallel to Oxford St. You can access the rear of our building via Renny Lane.
